Design and development of wood products

Today, most people are already familiar with traditional wood products such as lumber, pulp and paper, yet more and more innovative wood products are being developed. Many of the products we use in our daily lives, including towels, toothpaste, nail polish, medicines and paints, are made from wood components. High-rise buildings are built with cross-laminated timber (CLT), replacing non-renewable building materials such as concrete and steel.

Woody biomass (cod, bark, sawdust, etc.) is being converted into sustainable biomaterials to replace harmful and toxic plastics, as well as biofuels, which are a renewable source of energy. The possibilities for innovation in wood materials are endless. Watch the United Nations video for International Day of Forests 2022 below to see how wood is changing the world.

Whether you are a brand or designer thinking about developing and producing a new wood product or modifying an existing one, LIGNO can help you make it happen. We start by discussing your request. After that, we propose an action plan. You can also submit a request online. More about the production of wood products to order at the link.

Once the product development process is complete, you may need any of the following forms of assistance to manufacture and commercialize your product:

– Production services – LIGNO manufactures a batch of products, packs and delivers to your warehouse

– Consulting services – online consultation on the development, production and promotion of wood products on the Ukrainian and foreign markets

– Exhibitions and trade missions – assistance in preparation and participation in order to successfully attract attention to your product to buyers in key markets

Stages of launching a new wood product on the market

STEP 1 - Analysis of the feasibility and feasibility of launching a new product

– Analysis of competitive similar products in the target market

– Cost analysis: expected product cost, new investment

– Evaluation of the technical feasibility of the current production to produce a new product

– Evaluation of warehouse space to accommodate a batch of product

– Analysis of existing or search for new suppliers, if possible, to provide raw materials, components, packaging, etc.

– Analysis of available human resources, assessment of the feasibility of transferring certain tasks to outsourcing

– Evaluation of existing marketing tools to promote a new product

STEP 2 - Development of a wood product

– Product design, packaging, operating instructions/product assembly instructions, etc.

– Development of product design and preparation of production drawings

– Creation of CAD/CAM models

– Production of a product prototype

– Conducting a focus group to test a new product

STEP 3 - Production of a batch of wood products

– Production of a trial batch of a new product (quantity depending on the promotion channels available to the company)

– Production of new product packaging and other text materials

STEP 4 - Commercialization and promotion of the wood product

– Calculation of the final cost of the product

– Calculation of the market retail price of the product

– Adding a new product to the company's price list with RRP and wholesale prices

– Carrying out a photo session of a new product

– Introducing a new product to the company's website

– Creating a catalog / adding a new product to the company catalog

– Distribution of the price list and catalog with the new product among the partners of the company

– Marketing activities to promote a new product: SMM, SEO, Google Ads, LinkedIn, etc.

The above steps may differ depending on the wood product category: furniture/decor/carpentry/kitchenware/lamps/toys, etc.

The LIGNO team is ready to help you go through the described steps quickly and reliably. To contact us, please contact info@ligno.com.ua, or call +38 073 221 44 81.

Let's contribute to a sustainable future together!